Das neue Normal - LichtBlick

Together with three friends Florian Schaar, Martin Wiesemborski and Tanja Jäger) , I had the opportunity to breathe new life into the LichtBlick brand. The result is a completely new corporate identity that does justice to LichtBlick's pioneering role in renewable energies. Working closely with the employees, we reshaped the strengths of the brand, the company, and the people who work there.

Martin writes about all this a little better, so I'm just going to steal his text: “LichtBlick started as one of the first green energy providers in Germany and is now it's fifth biggest energy provider overall. But after more than 20 years the brand needed a complete overhaul to regain its competitiveness and make green energy the new normal. We worked on the new branding, created a Design System from the ground up, developed a Platform Strategy thats links order flow, self service and B2B use cases, and of course build the website and self service platform itself. We spent a lot of time and effort building a conversion optimized order flow by making it easy to use, understand and book. We were rewarded with a +121% increase in the conversion rate on mobile and +52% increase in sales per day.”

Für LichtBlick durfte ich gemeinsam mit drei Freunden (Florian Schaar, Martin Wiesemborski und Tanja Jäger) der Marke neues Leben einhauchen. Entstanden sind eine komplett neue CI, die der Vorreiterrolle, die LichtBlick in Sachen erneuerbare Energien schon immer hatte gerecht wird. Wir haben in enger Abstimmung mit den Mitarbeitern die Stärken der Marke, des Unternehmens und der Menschen, die dort arbeiten, in eine neue Form gebracht.